The Founder: Hi, I’m Nicole. I’m 25 years old, I live in Lugano, and I created MinimaMè to celebrate simple, authentic beauty. I’m not a fashion designer—I’m just someone with opinions, a good eye, and a group chat full of friends who kept asking me, “Where did you get that?”So now I do it for a living—with the same love as always, just a little more organized. I don’t design clothes; I find them. From small, independent makers, in such limited quantities that each piece feels almost like an exception...
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My mission is to show that elegance is not a matter of brands or quantity, but of attention, balance, and authenticity.Sometimes it's an outfit, other times a small, unique accessory: it's the details that make the difference.MinimaMè aims to guide you towards a more personal, simple, and confident style: less clutter, more identity.
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